Shopping Cart

After our discussions in class and reading Heskett's book, I knew there was a lot of work that goes into just one design but after watching the shopping cart video I realized how much work was actually involved. I thought it was really interesting that a lot of their team members were not all design majors. I think that's what helps them function so well because they all think differently since they have different backgrounds. I didn't realize how much brainstorming goes into designing a new product. When they were talking about all of the things they had to consider for the new cart such as slowing them down so they don't blow away in the parking lot, that really opened my eyes. They covered every little detail and really thought things through. Seeing this in action helped me see how much thinking outside of the box is involved in designing something. Plus I admired their new shopping cart, too bad I haven't seen any at my local grocery stores. Go Bucks!