Piet Zwart was a Dutch photographer, typographer and industrial designer. However, he started his career off as an architect. Throughout Zwart's work he used basic principles of constructivism, primary colors, geometric shapes and repeated word patterns. He used repetition to strengthen his message. He despised every notion of "individualism, self-adulation, vanity and the picturesque" in his designs (people.ku.edu). He was also ahead of his time with his use of photo montages (he was born in 1885). While working for NKF (cable company), he created 275 designs in ten years and most of those designs were typographical works. At about age 48 he resigned to become and interior, industrial and furniture designer. He lived till he was 92 and currently has an academy named after him, The Piet Zwart Institute of the WIllem de Kooning Academy Rotterdam. Zwart happened to be a professor at this school too.
"Piet Zwart." Wikipedia. 19 Nov. 2010. Web. 20 Jan. 2011. http://en.wikipedia.org/wiki/Piet_Zwart
Kim, Allison. "Piet Zwart (Typographer)." Web. 21 Jan. 2011. http://people.ku.edu/~askim/pietzwart.html
No comments:
Post a Comment