Identities and Systems

For the reading this week, chapter eight wasn't that exciting to me but I did think chapter seven was interesting. I think everyone can relate when it comes to creating an identity whether it be for yourself or a business. When Heskestt spent a lot of time talking about corporate logos and their identities, that's what really stuck with me. I understand that businesses spend a lot of time and money to create the perfect indentity for themselves to give them that edge. However, I wonder how much that even matters and how much they even hit the nail on the head. I think it would be interesting to create a survey with a list of the top one hundred business's and their logos. The people taking the survey would reflect on what they think about the logo. For example, what kind of tone does this logo send off, is the identity clear, does it make you more or less likely to use their services or products. Designers design these identities and the public doesn't really have a say in what the finished product looks like. So I'm curious what the results would be if this survey was ever produced.